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  "path": "/case-studies/beauty/case-study-how-to-build-a-forever-beauty-brand/",
  "publishedAt": "2026-04-27T04:30:00.000Z",
  "site": "https://www.businessoffashion.com",
  "textContent": "Beauty lines rarely struggle to generate buzz when they launch. A famous face, a splashy marketing stunt and a single viral product can generate headlines and fast revenue. This success is often fleeting: few of the most popular names from a decade ago have retained their former glory. But that doesn’t have to be the only outcome. This case study explores how to create, scale and execute an enduring, future-proofed beauty label.",
  "title": "Case Study | How to Build a Forever Beauty Brand"
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