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  "path": "/articles/marketing-pr/perfecting-the-art-of-pre-marketing/",
  "publishedAt": "2026-04-24T04:30:00.000Z",
  "site": "https://www.businessoffashion.com",
  "textContent": "Brands are turning launches into months-long narratives, building waitlists and dropping hints for consumers to decode ahead of time. But the strategy only works if they know when to stop teasing and start delivering.",
  "title": "Perfecting the Art of Pre-Marketing"
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