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  "path": "/articles/beauty/millennial-cringe-makeup-cosmetics/",
  "publishedAt": "2026-04-23T12:00:00.000Z",
  "site": "https://www.businessoffashion.com",
  "textContent": "Customers across various generational cohorts are changing their routines for fear of looking out of date — not looking their age.",
  "title": "How ‘Millennial Cringe’ Is Reshaping Makeup"
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