{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreidncgo4s46wr3qova7gkmf7z2gpc3sc4fcn7yqpgtk2nvszdc2x5u",
    "uri": "at://did:plc:qx6osz4eyjjlnxy54n65xgxk/app.bsky.feed.post/3mjzabgdvn5s2"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreiexze7wyqgtobxhtf5wk72xwyuqgbzqgwbmqg6bbkljnmfy55celu"
    },
    "mimeType": "image/jpeg",
    "size": 74166
  },
  "path": "/news/beauty/abel-fragrance-appoints-ceo-creative-director/",
  "publishedAt": "2026-04-21T12:00:00.000Z",
  "site": "https://www.businessoffashion.com",
  "textContent": "Following its 2025 relaunch, Dave Shoemack has joined the fragrance house as chief executive, as former CEO and brand founder Frances Shoemack transitions to the role of creative director.",
  "title": "Natural Fragrance Brand Abel Appoints New CEO"
}