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  "path": "/articles/retail/a-survival-guide-for-independent-brands/",
  "publishedAt": "2026-04-20T04:29:00.000Z",
  "site": "https://www.businessoffashion.com",
  "textContent": "Prompted by the overwhelming response to a recent briefing about the ‘industry that eats its young,’ we’ve gathered the most vital strategies from the BoF archive to help independent designers navigate today’s fraught retail landscape.",
  "title": "A Survival Guide for Independent Brands"
}