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  "path": "/articles/beauty/davines-hair-care-relaunch-sustainability/",
  "publishedAt": "2026-04-17T12:00:00.000Z",
  "site": "https://www.businessoffashion.com",
  "textContent": "In an industry plagued by greenwashing and waning consumer interest in environmental impact, legacy brand Davines is betting on sustainability as lifestyle branding.",
  "title": "When the Supply Chain Becomes the Story"
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