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  "path": "/articles/sports/australian-open-hugo-boss-partnership-2027-ralph-lauren/",
  "publishedAt": "2026-04-13T04:30:00.000Z",
  "site": "https://www.businessoffashion.com",
  "textContent": "After six years with Ralph Lauren as its title sponsor, the Australian Open is inking a new partnership with Hugo Boss. It’s a meaningful shift for both the tournament and Hugo Boss as the brand looks to rebuild.",
  "title": "Hugo Boss Bets on Tennis With Australian Open Partnership"
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