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  "path": "/articles/luxury/airport-travel-retail-decline-sales/",
  "publishedAt": "2026-04-13T12:00:00.000Z",
  "site": "https://www.businessoffashion.com",
  "textContent": "While passenger numbers have recovered to pre-pandemic levels, sales in duty-free hubs like airports are sluggish. The reality is pushing many brands to rethink their presence: those that want to chase volume have to innovate the offering, or adapt their stores to function more as billboards.",
  "title": "What Comes After the Golden Age of Travel Retail"
}