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  "path": "/articles/luxury/how-selfridges-plans-to-lock-in-the-1/",
  "publishedAt": "2026-04-09T04:27:00.000Z",
  "site": "https://www.businessoffashion.com",
  "textContent": "The UK department store chain’s new ‘members club’ — the biggest renovation to its London flagship in a decade — merges private shopping, hospitality and a stage for brand experiences with the logic of an airline loyalty scheme. BoF has the first look.",
  "title": "How Selfridges Plans to Lock in the 1%"
}