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  "path": "/articles/retail/is-the-future-of-shopping-hiding-inside-luxury-hotels/",
  "publishedAt": "2026-04-10T04:29:00.000Z",
  "site": "https://www.businessoffashion.com",
  "textContent": "As fashion brands race to ink hotel tie-ups, MML Hospitality is reversing the formula, expanding luxury boutique ByGeorge into new markets through placement in its properties and operating the retail floor with a true concierge mindset.",
  "title": "Is the Future of Shopping Hiding Inside Luxury Hotels?"
}