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  "path": "/briefings/marketing-pr/why-instagrams-shoppable-reels-may-be-too-little-too-late/",
  "publishedAt": "2026-04-10T19:01:02.000Z",
  "site": "https://www.businessoffashion.com",
  "textContent": "The tech giant is finally allowing creators to earn affiliate commissions through its in-app product tags. But with so many other influencer monetisation platforms on the market, it faces stiff competition for adoption.",
  "title": "Why Instagram’s Shoppable Reels May Be Too Little, Too Late"
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