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  "path": "/articles/retail/how-gen-zs-personal-style-obsession-is-changing-fashion/",
  "publishedAt": "2026-04-09T04:30:00.000Z",
  "site": "https://www.businessoffashion.com",
  "textContent": "The permanence of digital footprints and a lack of real-life community have historically crippled Gen Z’s sense of individuality when getting dressed. But they’re increasingly preoccupied by what constitutes singularly good taste.",
  "title": "How Gen Z’s Personal Style Obsession Is Changing Fashion"
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