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  "path": "/articles/luxury/how-the-ritz-carlton-crafts-memories-through-an-experience-led-strategy/",
  "publishedAt": "2026-04-07T04:00:00.000Z",
  "site": "https://www.businessoffashion.com",
  "textContent": "Luxury travel is being reshaped by a demand for discretion, individuality and deeper connection. In an interview with Tina Edmundson, president of luxury at Marriott International, BoF examines how The Ritz-Carlton has built its reputation on anticipating the needs of its guests, with service and personalisation at the centre of the experience.",
  "title": "The Art of Memory-Making: Inside The Ritz-Carlton’s Experience-Led Strategy"
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