{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreibdrzqq2b2na4n4wzv4mlb54r74ofnkhuxbpe2loakjbrzl6pxfaq",
    "uri": "at://did:plc:qx6osz4eyjjlnxy54n65xgxk/app.bsky.feed.post/3mitjxmff4jw2"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreifwvhjew5coig5prgl6xrlbps4vbjgixyuqujytrw76zijblp5avq"
    },
    "mimeType": "image/jpeg",
    "size": 148470
  },
  "path": "/articles/beauty/unilever-divests-food-business-pure-beauty-player/",
  "publishedAt": "2026-04-06T12:05:00.000Z",
  "site": "https://www.businessoffashion.com",
  "textContent": "By shedding its food and ice cream businesses, Unilever is betting big on beauty. But matching the scale, valuation and category depth of rivals like L’Oréal and The Estée Lauder Companies will require sharper focus and strategic discipline.",
  "title": "Beauty’s New Challenger Conglomerate Has Always Been Here"
}