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  "path": "/briefings/sports/the-public-isnt-buying-what-nike-is-selling-can-that-change/",
  "publishedAt": "2026-04-03T20:00:24.000Z",
  "site": "https://www.businessoffashion.com",
  "textContent": "Nike CEO Elliott Hill publicly exuded plenty of confidence during the company’s crucial third-quarter earnings call. That didn’t stop the brand’s stock from hitting an 11-year low.",
  "title": "The Public Isn’t Buying What Nike Is Selling. Can That Change?"
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