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  "path": "/articles/beauty/skincare-dermfluencers-social-media-trust-misinformation/",
  "publishedAt": "2026-03-30T12:00:00.000Z",
  "site": "https://www.businessoffashion.com",
  "textContent": "‘Mediagenic’ physicians, scientists and researchers have become front-facing figures in the skincare trade. Their influence might be waning on social media — but according to brands, is more urgent than ever.",
  "title": "How Skincare Brands Build Trust in the Misinformation Era"
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