{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreigsczunh4pmrtszybej244edec7376imckbj566ym637c6lplycwe",
    "uri": "at://did:plc:qx6osz4eyjjlnxy54n65xgxk/app.bsky.feed.post/3mhzekibotk22"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreihrghfjq23kalnkvmktsmze6erfgu6ql7n7iuibl56unhsk2r2st4"
    },
    "mimeType": "image/jpeg",
    "size": 326923
  },
  "path": "/articles/beauty/clean-girl-maximalism-2016-makeup/",
  "publishedAt": "2026-03-26T13:05:00.000Z",
  "site": "https://www.businessoffashion.com",
  "textContent": "As several industry insiders forecast its decline, the 'clean girl' aesthetic continues to dominate beauty. But emerging makeup trends, and fascination with ‘2016 makeup,' signal consumer appetite for something new.",
  "title": "The New Beauty Maximalism"
}