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  "path": "/briefings/beauty/the-estee-lauder-puig-effect/",
  "publishedAt": "2026-03-26T16:00:39.000Z",
  "site": "https://www.businessoffashion.com",
  "textContent": "This week, Priya Rao examines M&A mania and Alix Earle’s entry into skincare.",
  "title": "The Week Beauty M&A Went Wild"
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