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  "path": "/briefings/retail/the-zara-fication-of-john-galliano/",
  "publishedAt": "2026-03-20T20:00:23.000Z",
  "site": "https://www.businessoffashion.com",
  "textContent": "Fashion’s enfant terrible is trading exclusivity for the mass market. Is it the ultimate fashion coup, or the final surrender of prestige?",
  "title": "The Zara-Fication of John Galliano"
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