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  "path": "/articles/beauty/specialty-beauty-stores-gen-x-millenial/",
  "publishedAt": "2026-03-19T13:00:00.000Z",
  "site": "https://www.businessoffashion.com",
  "textContent": "In the wake of Sephora tweens, brands and retailers have to win back Millennial and Gen-X shoppers who account for the lion’s share of beauty spend.",
  "title": "Where Grown-Ups Shop for Beauty"
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