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  "path": "/news/sports/asics-buys-marathon-registration-platforms-to-boost-running-shoe-sales/",
  "publishedAt": "2026-03-06T09:53:36.000Z",
  "site": "https://www.businessoffashion.com",
  "textContent": "The Japanese sportswear brand is accelerating global expansion by acquiring race-registration platforms to deepen engagement with runners.",
  "title": "Asics Buys Marathon Registration Platforms to Boost Running-Shoe Sales"
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