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  "path": "/articles/sports/nike-acg-label-rebrand/",
  "publishedAt": "2026-03-06T05:30:00.000Z",
  "site": "https://www.businessoffashion.com",
  "textContent": "The activewear giant seems intent on turning its nearly 40-year-old niche outdoor fashion brand into a mainstream success. The plan hinges on convincing backpackers and athletes its rugged technical gear can perform just as well as The North Face or Arc’teryx.",
  "title": "What Is Nike Doing With Its ACG Label?"
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