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  "path": "/articles/beauty/charlotte-tilbury-magic-cream-reformulation/",
  "publishedAt": "2026-03-05T05:00:00.000Z",
  "site": "https://www.businessoffashion.com",
  "textContent": "By introducing a new version of her original Magic Cream, Tilbury treads into the tricky territory of reformulation, a necessary risk that can reinvigorate a staid product — or destroy a best-seller.",
  "title": "Charlotte Tilbury on Remaking a Hero Product"
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