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  "path": "/articles/technology/fashion-retail-synthetic-consumer-research/",
  "publishedAt": "2026-02-19T05:30:00.000Z",
  "site": "https://www.businessoffashion.com",
  "textContent": "Synthetic consumer research, where AI is used to simulate shoppers, is emerging as a cutting-edge way for brands and retailers to better understand their customers and test everything from products to marketing campaigns before they launch.",
  "title": "Want to Know What Consumers Think? Ask an AI-Generated Focus Group."
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