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  "path": "/case-studies/retail/brand-elevation-strategy-guide-zara-mango-victorias-secret/",
  "publishedAt": "2026-03-02T05:30:00.000Z",
  "site": "https://www.businessoffashion.com",
  "textContent": "A growing number of mass and premium brands are pushing upmarket with a more luxe look, better materials and, often, higher prices. This case study unpacks how these labels are navigating the tricky challenge of elevating a brand.",
  "title": "The Step-by-Step Guide to Brand Elevation | Case Study"
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