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  "path": "/news/beauty/us-k-beautys-biggest-overseas-market/",
  "publishedAt": "2026-03-02T10:02:47.000Z",
  "site": "https://www.businessoffashion.com",
  "textContent": "The US is now the biggest overseas buyer of South Korean skincare and cosmetics, but incoming brands need to focus on retail presence and diverse consumers, writes Bloomberg’s Julianna Liu.",
  "title": "Opinion: K-Beauty Needs More Than Salmon Sperm, Snail Mucin to Win the US"
}