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  "path": "/reviews/fashion-week/gucci-demna-debut-autumn-winter-2026/",
  "publishedAt": "2026-02-28T17:52:43.000Z",
  "site": "https://www.businessoffashion.com",
  "textContent": "The hottest show in Milan confounded, even inflamed, those seeking a clear answer to the question: Can Demna save Gucci? What we got was an urgent meditation on beauty and sex. ‘Clear and attractive and hot. More than ever, I need fashion to be like that for me,’ the designer told Tim Blanks, ‘and Gucci is a perfect place for it.’",
  "title": "Let’s Get Physical: Getting to Grips with Demna’s New Gucci"
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