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  "path": "/articles/global-markets/chinas-new-playbook-for-buying-western-fashion-brands/",
  "publishedAt": "2026-02-27T05:29:00.000Z",
  "site": "https://www.businessoffashion.com",
  "textContent": "After past stumbles, Chinese capital is taking a more measured approach to investments in US and European fashion labels, tempering expectations for breakneck expansion. Will it work?",
  "title": "China’s New Playbook for Buying Western Fashion Brands"
}