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  "path": "/briefings/technology/why-fashion-doesnt-talk-about-how-it-uses-ai/",
  "publishedAt": "2026-02-25T16:00:51.000Z",
  "site": "https://www.businessoffashion.com",
  "textContent": "A new analysis suggests most big fashion and retail players are using AI, though many are still reluctant to speak about it publicly.",
  "title": "Why Fashion Doesn’t Talk About How It Uses AI"
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