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  "path": "/briefings/sports/an-unexpected-adidas-collab-shocks-london-fashion-week/",
  "publishedAt": "2026-02-24T12:00:22.000Z",
  "site": "https://www.businessoffashion.com",
  "textContent": "Simone Rocha and Adidas team up to bring the first big surprise to the table for London Fashion Week.",
  "title": "An Unexpected Adidas Collab Makes Waves at London Fashion Week"
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