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  "path": "/articles/beauty/gold-bond-vaseline-new-marketing-strategies-2026/",
  "publishedAt": "2026-02-24T13:00:00.000Z",
  "site": "https://www.businessoffashion.com",
  "textContent": "Household names like Gold Bond, Vaseline and Sunsilk are investing in new activations and partnerships to reach younger consumers. Do they really need to?",
  "title": "Can Marketing Stunts Breathe New Life Into Beauty’s Oldest Brands?"
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