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  "path": "/news/retail/aritzia-buys-fred-segal-ip-and-its-melrose-avenue-flagship/",
  "publishedAt": "2026-02-19T22:12:52.000Z",
  "site": "https://www.businessoffashion.com",
  "textContent": "Aritzia plans to revitalise the store and its famous ivy-covered façade, transforming it into a renewed multibrand lifestyle destination.",
  "title": "Aritzia Buys Fred Segal IP and Plans to Revive Melrose Avenue Flagship"
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