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  "path": "/articles/beauty/how-to-sell-fragrance-digitally/",
  "publishedAt": "2026-02-19T13:00:00.000Z",
  "site": "https://www.businessoffashion.com",
  "textContent": "More fragrances are now sold through digital channels than in store, posing challenges for the traditional “try before you buy” playbook. As channels like Amazon and TikTok Shop pick up speed, brands must adapt to a new reality.",
  "title": "Prestige Fragrance’s Online Shopping Problem"
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