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  "path": "/articles/beauty/face-masks-rhode-byoma-reome-currentbody/",
  "publishedAt": "2026-02-13T05:30:00.000Z",
  "site": "https://www.businessoffashion.com",
  "textContent": "Consumers of face masks are seeking more convenient formats and clinical grade efficiency — prompting a maturation of sorts for the stalwart skincare subcategory.",
  "title": "How To Launch Skincare That Sticks"
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