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  "path": "/briefings/beauty/behind-the-scenes-at-lvmh-beauty/",
  "publishedAt": "2026-02-12T15:00:00.000Z",
  "site": "https://www.businessoffashion.com",
  "textContent": "In this edition of Full Coverage, Priya Rao is back on the luxury beat reporting on big moves at LVMH Beauty and how L’Oréal turned Valentino’s fragrance into a blockbuster.",
  "title": "Behind the Scenes at LVMH Beauty"
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