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  "path": "/news/luxury/hermes-ceo-couture-plans-are-moving-forward-axel-dumas/",
  "publishedAt": "2026-02-12T15:55:33.000Z",
  "site": "https://www.businessoffashion.com",
  "textContent": "The French leather goods powerhouse is building out a dedicated couture workshop, as part of a push that would reinforce the brand’s artisanal know-how and top-end positioning.",
  "title": "Hermès CEO: Couture Plans Are ‘Moving Forward’"
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