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  "path": "/articles/luxury/for-swatch-the-clock-is-ticking-on-strategy-overhaul/",
  "publishedAt": "2026-02-11T22:22:49.000Z",
  "site": "https://www.businessoffashion.com",
  "textContent": "Once a global pioneer thanks to its affordable, tech-forward ​plastic watches of the ⁠1980s, the watchmaker has failed to rekindle innovation since the 2010 death of founder Nicolas Hayek.",
  "title": "For Swatch, the Clock Is Ticking on Strategy Overhaul"
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