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  "path": "/briefings/marketing-pr/why-is-influencer-still-a-dirty-word/",
  "publishedAt": "2026-02-06T19:00:00.000Z",
  "site": "https://www.businessoffashion.com",
  "textContent": "Influencer marketing represents a nearly $44 billion dollar industry that’s set to surpass traditional media, but a stigma around its personalities and economics still persists. Should it?",
  "title": "Why Is ‘Influencer’ Still a Dirty Word?"
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