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  "path": "/articles/sports/nfl-abercrombie-super-bowl-fashion/",
  "publishedAt": "2026-02-06T05:29:00.000Z",
  "site": "https://www.businessoffashion.com",
  "textContent": "NFL commissioner Roger Goodell and Abercrombie & Fitch CEO Fran Horowitz spoke to The Business of Fashion about their fashion strategy designed to deepen fandom and cultural relevance while expanding the league’s commercial playbook.",
  "title": "Exclusive: The NFL’s Abercrombie Partnership Faces the Super Bowl Test"
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