{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreieff3yzouhofyl3lvqrmvkw365ae2urg5z36jl7ses4uywx3sevvu",
    "uri": "at://did:plc:qx6osz4eyjjlnxy54n65xgxk/app.bsky.feed.post/3me4zas2ukt52"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreia3xbgef3pdbips3b5gn2jgcqtk3lcho2wchwq32fy6rygwurynzu"
    },
    "mimeType": "image/jpeg",
    "size": 327834
  },
  "path": "/news/beauty/estee-lauder-forecasts-below-estimates/",
  "publishedAt": "2026-02-05T12:27:43.000Z",
  "site": "https://www.businessoffashion.com",
  "textContent": "The US cosmetics giant projected annual sales and profit slightly below estimates on Thursday, as it navigates a brand reset with increased marketing spend while it navigates tariff-related headwinds.",
  "title": "Estée Lauder Forecasts Annual Results Below Estimates as Marketing Costs Increase"
}