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  "path": "/articles/beauty/beauty-brands-ski-trend/",
  "publishedAt": "2026-02-05T13:00:00.000Z",
  "site": "https://www.businessoffashion.com",
  "textContent": "Beauty has joined the winter sports rush, pitching skincare and sunscreen as equipment every bit as essential as goggles and poles.",
  "title": "What Is ‘Ski Care’ and Why Are Beauty Brands Obsessed With it?"
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