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  "path": "/briefings/beauty/does-beauty-really-care-about-the-super-bowl/",
  "publishedAt": "2026-02-05T15:30:00.000Z",
  "site": "https://www.businessoffashion.com",
  "textContent": "While fashion brands have flocked to the big game for activations and sponsorships, cosmetics, skincare and hair care lines have largely sat on the sidelines.",
  "title": "Does Beauty Really Care About The Super Bowl?"
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