{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreibohjv2hnd6jnn6ofroo6hvr3bwtpkusoeqwnslprwdffxsbchgzm",
    "uri": "at://did:plc:qrshtwpewgqprkmq75xof3sa/app.bsky.feed.post/3mfkjeiifwel2"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreihbnq42car5wsysf47avoq5jekehkujgpo2tal7dn7uypcl3f5a3a"
    },
    "mimeType": "image/jpeg",
    "size": 73505
  },
  "path": "/2026/02/23/an-underlying-strength-for-the-orkney-business-community-is-there-is-such-a-strong-brand-identity-for-orkney-first-minister-john-swinney/",
  "publishedAt": "2026-02-23T10:23:16.000Z",
  "site": "https://theorkneynews.scot",
  "tags": [
    "Food and Drink",
    "Local News",
    "Business",
    "community wealth building",
    "Deerness Distillery",
    "economy",
    "John Swinney",
    "Orkney",
    "Sheila Fleet"
  ],
  "textContent": "Local businesses in Orkney have a strong and unique island identity which is key to them continuing to trade well in the challenging economic times the world is facing. That strong message came from the First Minister of Scotland, John Swinney, as he visited businesses in Orkney on Sunday 22 February. John Swinney toured the […]",
  "title": "“An underlying strength for the Orkney business community is there is such a strong brand identity for Orkney.” – First Minister John Swinney"
}