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  "path": "/2026/06/18/style/beauty/firming-serum-best-beauty-all-time",
  "publishedAt": "2026-06-18T16:00:00.000Z",
  "site": "https://evoke.ie",
  "tags": [
    "Beauty",
    "Beauty News",
    "Style",
    "beauty tips",
    "serum",
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  "textContent": "Some 30,000 beauty products launch each year, but that doesn't mean older products don't get a look-in, as is the case with this much-loved firming serum. The 44-year-old skincare product has made it onto the list of the top 100 products of all time, and it sells one bottle every three seconds. Today's top videos […]",
  "title": "This nearly 50-year-old firming serum named the greatest of all time in beauty"
}