{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreieiwevnh54zmx4zi7e5sm6xocedwc5rsv7jro3ozq74rkxuu4zm34",
    "uri": "at://did:plc:qp2bcuczpwjutl3jpviuam3o/app.bsky.feed.post/3mjxoog5ej3w2"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreielchlgqj73o6az5rxifwv4exx73rba3blt4ydpyp256vrcjazr6q"
    },
    "mimeType": "image/jpeg",
    "size": 199404
  },
  "path": "/2026/04/20/style/beauty/peptide-serum-5-signs-ageing-viral",
  "publishedAt": "2026-04-20T16:00:00.000Z",
  "site": "https://evoke.ie",
  "tags": [
    "Beauty",
    "Beauty News",
    "Style",
    "serum",
    "skincare",
    "viral"
  ],
  "textContent": "Much like the Dior lip oil dominated our social media feed for about two years, a certain peptide serum is now the latest obsession of all the derms making anti-ageing videos online. It comes from a brand famous for its Marmite skincare buy (you either love it or hate it), and while it's entirely different […]",
  "title": "Everyone is going wild for this viral peptide serum that works on five signs of ageing"
}