“Decoding the Wellness Brain in Consumer Behaviours: A Personal View on Neuroscience Mapping in Indian Health Marketing”: Dr. CG Vishnu Kumar

Neuroscience and Business Marketing in India’s wellness landscape Over the past decade, I have observed a fascinating paradox in India’s wellness landscape. Patients come to yoga and Ayurveda seeking relief from diabetes, stress, and chronic illness. They understand the science. Yet so many struggle to sustain their practice. They know what is good for […]