Times Square Turns Into a Luxury Street Market Ahead of Swatch x Audemars Piguet “Royal Pop” Drop

Only in New York could a watch launch begin to resemble a cross between a Supreme drop, a trading floor, and performance art. Days before the official May 16 release of the Swatch x Audemars Piguet “Royal Pop” collaboration, the area outside the Swatch Times Square has already transformed into a full-scale marketplace of ambition, […] The post Times Square Turns Into a Luxury Street Market Ahead of Swatch x Audemars Piguet “Royal Pop” Drop first appeared on Times Square Chronicles.