From Paramount Pictures to Pickleball Paddles: Times Square’s Newest Power Play

Times Square has seen it all — movie stars, marquee lights, midnight premieres, and now… pickleball. Yes, that pickleball. On February 20, CityPickle officially takes over one of Midtown’s most storied addresses, opening a sprawling 37,000-square-foot flagship inside the landmark Paramount Building at 1501 Broadway. The same building that once housed Paramount Studios — where […] The post From Paramount Pictures to Pickleball Paddles: Times Square’s Newest Power Play first appeared on Times Square Chronicles.