The Donor Shift: Rethinking Acquisition

(image from pexels.com) Donor acquisition has become one of the most complex challenges facing fundraisers. Costs are rising, privacy regulations have narrowed targeting and digital channels are increasingly crowded. Despite sustained effort, fewer new donors are entering files year-over-year. Beneath these operational pressures sits a deeper issue: donor expectations are changing. Across five generations, donors […] The post The Donor Shift: Rethinking Acquisition appeared first on The NonProfit Times.