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  "path": "/2026/06/theqoo-kim-soohyun-resumes-promotions.html",
  "publishedAt": "2026-06-08T02:57:44.734Z",
  "site": "https://www.pannchoa.com",
  "tags": [
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  "textContent": "\n\n\nActor Kim Soohyun is set to resume his activities with a commercial shoot. This marks his first scheduled appearance following nearly a year of legal disputes and a hiatus from the entertainment industry.\n\n\n\n\nAccording to a News1 report on the 8th, Kim Soohyun will shoot a commercial with the leading Philippine fashion brand “Bench” on July 14.\n\n\n\n\nThe fact that Kim Soohyun’s first engagement is a commercial shoot is particularly noteworthy. Since advertising is a field that builds brand identity based on a model’s public image, the decision to re-hire Kim Soohyun as a model is drawing significant attention.\n\n\n\n\n(...)\n\n\n\n\nhttps://m.entertain.naver.com/home/article/421/0008990715\n\n\n\n\noriginal post here\n\n\n\n\n1. But why on earth would they take the risk of using celebrities with a bad reputation as models? I seriously don't get it\n\n\n\n\n2. Just buy from him over there. Don't come here\n\n\n\n\n3. Who is the advertiser?\n\n\n\n\n4. Philippinesㅋㅋㅋ As expected, no Korean brand would be crazy enough to hire him\n\n\n\n\n5. I guess that's why they've been doing all that PR lately, they were just trying to get things started\n\n\n\n\n6. But the handwritten letters were real?\n\n\n\n\n7. Seeing how he's still media-playing really shows that he still doesn't know what wrong he's done\n\n\n\n\n8. Philippinesㅋㅋㅋㅋ\n\n\n\n\n9. I knew this would happenㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋ He was f*cking media-playing. I hope all those boy-crazies screw off from TheQoo\n\n\n\n\n10. I was wondering which Korean brand would hire him, but as expected, it wasn't the case\n\n\n\n\n\n\n\n\n\n\nNew post\n\nNext Post\n\n\n\n\n✉ PC Stories",
  "title": "[theqoo] KIM SOOHYUN, RESUMES PROMOTIONS AFTER 1 YEAR... WILL FILM FASHION BRAND AD IN JULY",
  "updatedAt": "2026-06-08T02:58:18.823Z"
}